The importance of communication between the management and sales force in sales promotion

importance of sales promotion pdf

Publishing as Prentice Hall Related Papers. For most salespeople, especially new ones, the prospecting and closing steps are the most difficult and require much skill.

The importance of communication between the management and sales force in sales promotion

Ninety-five percent of Reliable Tool's customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. Publishing as Prentice Hall 31 Companies are always looking for ways to increase face-to-face selling time. This visit would reveal any problems, assure the buyer of the salesperson's interest, and reduce any buyer concerns that might have arisen since the sale. B Many salespeople are unaccustomed to working with others. Sales promotion methods or scheme are used at the level of declares, consumers and salesmen. Mobile coupons allow marketers to carefully target customers and eliminate the costs associated with printing and distributing paper coupons. The role of the sales force depends to a large extent on whether a company is selling directly to consumers or to other businesses.

Assisting with the demonstration are an engineer, a financial analyst, and an information systems specialist. Examples of consumer sales forces include automobile salespersons and the sales staffs found in a variety of retail stores. E The outside sales force of Messimer will be freed up to work more with the marketing department.

importance of sales promotion in marketing management

In recent years, costs associated with making single business-to-business industrial sales calls have risen dramatically. Published on: Invalid date.

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Chances are, your inbox is packed with marketing emails from businesses offering discounts, special prices, buy-one-get-one offers, flash sales, and free-shipping offers.

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Sales Management and Sales Promotion