Impact of promotional activities on consumer
Ethnic minority consumers are not considered in sales promotions in some country rather than they are the big market for any country or any place in world and give much profit by doing effective sales promotions.
Impact of promotion on consumer buying behaviour
This research aims to examine the partiality of consumer on different promotional tools, marketers and retailers will able to conscious of the consumer buying behavior, so that they can make use of the right and the most successful promotion techniques to catch the attention of the customer. Chapter 2: Review of Literature This chapter reviews the existing literature on the concept of promotional activities, company sales and their relations. The brand image for the organization is often positively developed by public relation. Brands with higher brand equity have higher sales. It also includes organization profile, respondent profiles, findings and discussion. Various media platforms can be used to promote your company and brand. It is a way to systematic solve the research problem. The literature review may also identify gaps or controversies in the literature and topics needing further research This chapter deals with the review of literature related to the area of the present research. Results of the stepwise regression analysis indicate the initial effect of advertisements of service providers is felt during the third iteration but moved during the next iteration phase. The study tries to find out the effects of the different activities on consumer choice of mobile phone brands. True that goods are either customer-tailored to specification, they are meant for mass production.
Extensive and public interactive determine the reaction of consumers to a class on trial of the product and how well retailers see the product. They include television, radio, shopping outlets, billboards, magazines, and social media. Online businesses regularly send out newsletters which are targeted using e-mail and mailing lists, which is a form of direct marketing.
Impact of promotional activities on consumer
The purpose is to increase awareness and to encourage trial. In other words, a company can build its brand image through creating or sponsoring events. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion. In this study all major promotional activities are included. Mostly the consumer are aware of the product form And because of various range of products are services offered by NTC it is more preferred by the customers. Promotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. The accountants thus labeled the different media ATL and BTL depending on where it would sit in the balance sheet and profit and loss accounts ATL where they made a profit and BTL where they did not Since then, models have changed and clients are no longer charged for their media in that way. By this information, marketer and retailer could well plan their resource to gain the maximum benefits. Hence, promotion message has two main purposes; persuasive communication and tool of competition.
Among them very few are related to promotional activities of the telecommunication industries. These promotional techniques affect the consumer buying behavior during the shopping.
In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors.
Impact of sales promotion on consumer behaviour pdf
The idea remains to optimize the return on marketing budget spent by focusing one's energy on winning smaller yet more crucial BTL battles than ATL wars with well-funded competition. Any movement away from the single message confuses the consumer and undermines the brand. Some of the research problems that the researcher found are as follows: - What are the promotion strategies of the two leading telecommunication companies? While both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers promotions , it is BTL communication that gives the marketer the ability to tailor their messaging in a more personal manner to the audience. It is much more effective than when the target group is very large and difficult to define. The line ATL means mass media. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. Broachers, magazines, newspaper are other best media of promotion. But if the target group is limited and specific, it is always advisable to use BTL promotions for efficiency and cost-effectiveness.
Promotion is the marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship.
Various promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your company.
The study tries to find out the effects of the different activities on consumer choice of mobile phone brands. In other words, a company can build its brand image through creating or sponsoring events.
based on 21 review