How many employees do you plan to hire? This is why we invested time to create a sample bakery marketing plan template. You'll need cake boxes, cupcake liners, cake boards and of course lots and lots of butter, cream and eggs. Write your market analysis to justify the demand for your baked goods.
Social networks such as Facebook, Twitter, Instagram etc are the best places to showcase your cakes and get new customers. Most home bakers take orders online and deliver it themselves or ask their buyers to collect it.
Without a shadow of doubt, indeed, baked foods are always in high demand. These businesses may or may not offer birthday cakes, but because they are in the same business, you're both competing for the same clientele — those who consume baked goods.
Will anyone else be included in the day-to-day decision making process? Will you outsource certain tasks like cleaning, branding, photography, deliveries, social media management, website building, etc.?
Where do you intend to buy ingredients and equipment?